





What's the point of being the best in your field,
It is a fact that 85% of Internet users go to search engines to find websites.
For a lot of companies it is imperative to have a web presents for image building and to find new customers. Therefore it is easy to understand, that the ranking in search engines has become a vital matter.
It is a fact that 85% of Internet users go to search engines to find websites.
For a lot of companies it is imperative to have a web presents for image building and to find new customers. Therefore it is easy to understand, that the ranking in search engines has become a vital matter.
There is nothing mysterious about Search Engine Optimisation
We cannot always guaranty the highest ranking, as the search engine algorithms are constantly changing. Nevertheless, by adhering to certain rules of the search engines operators, such as Google,
one can make a positive impact on the rankings.
1. How should a website be coded?
It's best to use pure XHTML and CSS coding following the web standards.
The structure should be well planed, including things like allocating useful titles.
The site title should be more descriptive than "untitled document" (why don't you google that, just for fun, to see what comes up). With a descriptive title Google can easily read your information and rate your site appropriately.
2. Content is king
Your content is highly important!
Google can only find what is written on your website. It is also important how many times a certain word is used. Bigger or bold fonts, such as in headlines, are further interpreted by Google as being important.
3. Link building
Make sure to link you site to others, preferably in the same field of interests as yours. Submit your website to several search engines and directories.
4. Update your website
Make sure to update you site frequently with new and fresh information.
If the search engine crawler checks in regularly and realises, that nothing has changed in a long time, the site will get low ranking.